UGC ads from £90 a video.

UGC (user-generated content) video is ad creative shot to look like an ordinary person filming on their phone, rather than a produced brand film. It is unpolished on purpose. The format reads as a recommendation instead of an advertisement, which is why it holds attention in a feed where people scroll past anything that looks like marketing. A brand video is shot by a crew for brand-building; UGC is shot by a creator for performance.

Market rates run roughly £40–£120 for entry-level creators, £120–£240 mid-tier, and £280–£400 for top-tier, with around 80% of reported UGC costs landing under £400 a video. Add-ons compound that: raw footage rights typically add 30–50%, extra hook variations £40–£80 each, and paid usage rights another 30–50%.

We charge £90 a video on the Starter plan and £80 on Scale, with raw footage, three aspect ratios and full paid usage rights already included rather than billed on top.

Five is the honest floor. Below that you cannot tell a genuine winner from normal variance. You are guessing with a small sample. Most brands find their first real performer somewhere in the first ten videos.

Once something works, 11–20 a month gives you room to iterate on the winning angle while still testing new ones. Very large accounts running many angles at once go higher, but you do not need to start there.

Expect 5–10 variations before a concept proves itself. The first video is rarely the best performer. With a first batch delivered around day 14 and a couple of testing cycles after that, most accounts see a clear winner emerge inside the first 30–45 days. Anyone promising results in week one is selling you luck.

In-house makes sense once you have steady volume, someone owning creator relationships full-time, and an editor on staff. Below that, the fixed costs outrun the output. One part-time hire costs more per month than 20 finished videos from us.

The honest test: if you already have an editor and need fewer than five videos a month, do it yourself. If you need volume without hiring for it, that is what we are for.

A platform gives you a marketplace: you brief, creators apply, you receive files. It is cheaper and you handle strategy, selection and testing. An agency handles casting, scripting, editing and, in our case, the testing itself, and is accountable for whether the creative performs. Platforms sell you videos; agencies should be selling you results.

Yes. Every deliverable comes with paid usage rights and raw footage included in the retainer, with no per-asset licensing fees and no expiry date on the material we produce for you. This matters more than it sounds. Usage rights are the most common hidden cost when buying UGC anywhere else.

TikTok, Instagram Reels, YouTube Shorts, and Meta feed and story placements. Every asset is delivered in 9:16, 4:5 and 1:1 so the same creative can run across placements without re-cropping or losing the hook to a safe-zone crop.

Home and kitchen gadgets are the strongest fit, because the product solves a visible problem and the demo carries the video. Apps and SaaS come next, since those audiences already expect explainer-style content. Fashion works well for try-on and styling, and supplements convert on daily-routine content.

Beauty and skincare is the biggest category on TikTok Shop at roughly 22.5% of GMV, and it works for routines, unboxings and product-in-hand videos. The one format to avoid is the before and after transformation, in skincare, weight loss or fitness. Once a viewer spots that the presenter is generated, they assume the result is too. We will say so rather than take the brief.

Right now every video we ship uses an AI presenter. Scripts, hooks and edits are done by people, because that is where the performance actually comes from. A bad script read by a real person still fails.

AI UGC currently tests at roughly 85% to 110% of the click-through rate of good human UGC. It holds up well in beauty, apparel, food and consumer tech. It closes the gap less reliably in categories where the purchase hinges on trusting a specific person, so we will tell you if we think your category is one of those. We are adding real creators through 2026 for exactly that reason.

A live dashboard rather than a monthly PDF: blended ROAS, cost per acquisition, hook win rate, creatives shipped, and spend split by channel. Same view we use internally to make decisions. Plus a monthly teardown call covering what won, what died and why.

One month. No minimum term, no notice period, no cancellation clause buried in an appendix. Most agencies lock you into three to six months because that is how they protect their revenue, not because your creative needs it.

That said, one month rarely proves anything on its own. Plan for two or three before you judge the results, but do it because the testing needs it rather than because a contract says so.

Product photos, your ad account access, and whatever performance history you have. No samples to post, because there is nobody to post them to. We handle briefs, casting, scripts, production and testing. Your involvement is approving scripts in week one and reading the monthly teardown.